Performance Coach (Roofing/Exterior Trades)
Full Time • Hybrid - US
Responsive recruiter
Replies within 24 hours
Benefits:
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Free food & snacks
- Health insurance
- Paid time off
- Training & development
You’ve been in the trenches. You’ve run a crew, managed a job site, owned the numbers, and figured out what it actually takes to build a profitable business in this industry. Now you want to do something with that knowledge. Let’s talk.
About Storm Guard
Storm Guard has been a trusted name in roofing and exterior restoration for over two decades. We’re locally owned and nationally backed, committed to doing the job right every time. Our clients’ peace of mind and the protection of what they’ve built guide everything we do. That commitment defines the Storm Guard Way: a disciplined approach built on knowledge, integrity, and lasting trust.
Our Core Values
- Do the Right Thing. Integrity and ethical leadership in every decision.
- Act With Enthusiasm. Energy and positivity that lift the whole team.
- Innovate and Grow. Always improving, always evolving.
- Show Respect for Others. Every person is valued and heard.
- Create Exceptional Experiences. Excellence from first call to final handshake.
The Role
As a Performance Coach, you’re not just providing advice; you’re the person our franchisees call when they need someone who actually gets it. You know what it costs to run a roofing or exterior trades operation. You understand margin, overhead, crew management, and what can go sideways fast if the financials aren’t dialed in. Your job is to use that real-world expertise to help Storm Guard franchise owners build businesses that are not just surviving, but thriving.
This isn’t a typical consulting role. The people you’ll be working with are franchise owners — entrepreneurs who took a big swing. They need a coach who has been in the game, not just studied it.
What You’ll Do
Coach from Experience
- Work directly with franchisees to assess the health of their business operationally, financially, and culturally.
- Translate your industry knowledge into actionable guidance on job costing, crew efficiency, production timelines, and customer experience.
- Help owners understand their P&Ls, identify where profit is leaking, and build a clear path to stronger margins.
- Lead regular one-on-ones, business reviews, and performance planning sessions with franchise owners in your portfolio.
Drive Performance
- Analyze franchisee performance data and develop improvement plans that are grounded in how this industry actually works.
- Identify opportunities to grow revenue and profitability — not just top-line sales, but real, sustainable profit.
- Hold franchisees accountable to growth goals with the kind of directness that only comes from someone who’s been there.
Build the Business
- Conduct annual business reviews and strategic planning sessions with each franchisee.
- Guide owners through the challenges of scaling, adding crews, managing overhead, and building systems that don’t depend on the owner doing everything.
- Help new franchisees get up to speed faster by sharing what works and what doesn’t in roofing and exterior operations.
Support the Brand
- Ensure franchisees are operating in alignment with Storm Guard standards, brand guidelines, and best practices.
- Collaborate with the broader operations team on training programs, system-wide initiatives, and conferences.
- Be a trusted partner to franchise owners — someone they look forward to hearing from, not just someone they report to.
What You Bring
- Deep industry knowledge in roofing and/or exterior trades (siding, gutters, windows, exterior painting). This is not optional; it’s the foundation of this role.
- Business ownership experience is a strong plus. You understand what it means to have your name on the line, make payroll, and build something from the ground up.
- Strong financial acumen. You can read a P&L, understand the levers of profitability, and help a business owner make smarter decisions with their money.
- A coaching mindset. You’re patient, direct, and genuinely invested in the success of the people you work with.
- Excellent communication skills. You can sit across from a franchise owner who’s struggling and deliver honest feedback in a way that builds trust, not resentment.
- Ability to manage a portfolio. Multiple franchisees, multiple markets, multiple priorities. You stay organized and keep all of them moving.
- A track record of results. Whether in your own business or someone else’s, you’ve driven measurable growth and you can speak to how.
- DFW-based candidate a plus. This role involves regular travel to franchisee markets nationwide.
What We Offer
- Competitive compensation. This is a senior role. The pay reflects that.
- Remote flexibility with travel to franchisee markets and our home office in Fort Worth, Texas. You’re not chained to a desk.
- A national brand with real infrastructure. You’re not building from scratch, you’re making something great even better.
- Training and ongoing development. Even great coaches keep getting better.
- Health insurance and paid time off. Your well-being matters to us.
- A team that feels like family. We show up for each other, celebrate together, and build something we’re proud of.
Ready to Put Your Experience to Work?
If you’ve spent years in this industry and you’re ready to help others build what you’ve built, we want to hear from you. Apply today.
Flexible work from home options available.
Compensation: $80,000.00 - $90,000.00 per year
Storm Guard is seeking competitive, motivated and goal oriented individuals to join our family. We are a rapidly growing organization with great opportunities for motivated and hard working professionals who have interest in building a successful career by assisting customers in time of need.
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Fantastic company culture
Flexible schedule
Ongoing training and development
Advancement opportunities
Competitive compensation and benefits
Paid time off